IBM iX is the digital experience design agency competency within IBM Global Consulting. With capabilities and partnerships spanning strategy, design, development and operations across a global network of 60 studios, IBM IX's human-centered approach to business design accelerates innovation and transformation at scale.
At IBM iX I established and led the Global UX strategy and design consulting practice. Our team helped the world’s most influential companies create experiences, products and services that reinvented their relationships with customers and employees.
GLOBAL DIGITAL EXPERIENCE STRATEGY AND DESIGN
I was personally involved in the scoping, strategy and design of these select applications.
IBM + APPLE DESIGNED A SUITE OF
NEW ENTERPRISE MOBILE APPLICATIONS
In 2014, IBM and Apple forged a strategic partnership to transform how work gets done. Over a 2 year period, our IBM MobileFirst CoC team worked on a wide range of new iOS native enterprise apps that brought consumer-grade experiences to the workplace.
The application “Litmus Test” included:
- Solves a significant industry pain point - Powered by advanced analytics
- Made first for mobile - Empowers employees in a new way
For this initiative, I was a member of the IBM/Apple Strategic Partnership team representing UX Design where I defined the customer experience vision for select apps in collaboration with IBM/Apple SME’s, Oversaw UX Design of the enterprise app’s using Apple design standards, supported strategic sales efforts with leading clients and trained IBM Business Services consulting teams on the IBM+Apple program and the application suite
Dynamic Buy (Retail)
Provided retail buyers with real-time perspectives and data-driven recommendations on in-season buying and took the guesswork out of staying ahead.
Expert Tech (Cross-Industry
Empowered field technicians to mobilize appointment and customer information to better address in-the-field work with more accurate diagnoses and solutions.
Advise and Grow (Banking)
Allowed bankers in the field to provide clients with analytics-driven recommendations based on account data and known business trends. Streamlined new loan applications for real-time, on-site approvals.
Advisor Alerts (Insurance)
Enabled managers and advisors to set analytics-powered notifications based on holdings, transactions, portfolio information, profiles, investment research, third-party news, and CRM data to prioritize client service interactions.
DEFINED METHODS AND TRENDS
GLOBAL INSTRUCTOR: IBM UX/DESIGN STRATEGY, MOBILE,
AND BUSINESS SERVICES TEAMS
Our 50 person team of UX strategy and design experts worked globally to shape new experiences for key clients. As leader, I developed and refined IBM’s methods and taught IBM partners and consultants how to apply Mobile and Emerging Technologies for both consumer and enterprise users. In addition, I taught
IBM Design Thinking across the world to transform IBM into a more user-focused company.
Stopping by the Shanghai Design Studio
Unveiling new Mobile apps in Dubai
Teaching IBM Design Thinking in London